Via BBC (whole paper).

Spammers have created a Windows game which shows a woman in a state of undress when people correctly type in text shown in an accompanying image.
The scrambled text images come from sites which use them to stop computers automatically signing up for accounts that can be put to illegal use.
By getting people to type in the text the spammers can take over the accounts and use them to send junk mail.
This example shows; why are so important the security evangelists professionals people ! This technique has been introduced some years ago as you can read from the following links:

It’s not a mystery, at least for security evangelists … … … … … … …